6 Steps to an effective Social Media Strategy
These days, it seems that we can’t go 5 seconds without interacting with social media in some way. People are increasingly wired into the world on the web and, rather than looking for great content or business in “real life”, will search the internet for the newest and best thing out there. The internet can seem like a very daunting place to be and finding your own place within its ever-expanding walls can appear impossible. Don’t forget, however, that every business and startup which you admire was in the same position as you are too; they made their success by simply understanding and utilising a great social presence.
Your social media strategy is much like an infant animal; small, fledgling, needy and requiring attention a lot more than you might have anticipated. Unfortunately, you can’t just sign up for social media accounts and watch the audience come flooding in. You need to put yourself out there, interact and make lasting contacts.
Luckily, though, I have a few handy tips to guide you on this journey. Social media can be fun and, if you use it in the right way, can be invaluable when building a new brand.
Get Your Timings Right
Who’da thunk it but you can’t just post on social media at any old time. Each platform seems to be more active at different times during the day and week and if you can tap into the moments in which most users are online, you can significantly increase your impact. Twitter followers tend to post most frequently from Monday to Thursday between 9am and 3pm whereas Facebook users are at their most active on Wednesday afternoons around 3 pm and evenings around 8pm. It’s easy to get lost in the technicalities and if timings become a little too robotic for you try this; post during work hours on the hour and half hour, try to avoid the very early morning and late at night. Easy peasy.
Take a Snap
Content posted with captivating images is statistically more engaging than that made up of text only. If you have a relevant image that you can attach to your social media posts, do it. Your image will capture the eye of the serial scroller, enticing them to check out what you have on offer.
Video is here to stay and is getting more and more popular. From Facebook Lives, Instagram Stories and even Linkedin now, social media platforms and their new algorithms are rewarding those who use it. Those who have Facebook groups are finding there is an increase in engagement and even people joining their groups when they create more video content. So you know what to do, get over your fear and go live!
Cross-pollinating between different social media accounts is a good way in which to create a sense of brand continuity but sometimes, you have to switch things up a little bit. Create content exclusive to one social media platform and talk about it on another. Get your followers to subscribe to the whole social package by offering them diverse, quality content on your accounts. Simple.
At the same time, connect your accounts together so that your users can find where you are more easily. Facebook has an app for both Twitter and Instagram and you can post between the three very easily. Make sure there is always a link to your main website in your bio details, or you can use Linktree to add multiple links - for example to your website, freebie and newsletter sign up.
Don’t Spread Yourself Thin
Whilst signing up to a slew of social media platforms can seem like fun, things can become a bit of a chore if you commit to too many different sites. Try to focus your attention on three to four (maximum) platforms initially, building a steady following before you try and branch out further. Your audience will appreciate quality and regular posting.
Building a social media campaign is actually one of the most enjoyable parts of doing business. Online, you can reach audiences that you never even thought about, connecting to people all around the world! If you take your time and put effort into rearing a social media campaign that aptly represents what you do, the sky’s the limit.
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